If Barack
Obama becomes the next President of the
The
curiosity led the experts to pry into how Obama was able to muster the positive
vibes of the youth in favor of him. It was evident in the final lab report
Barack camp extensively used social networking and video sharing sites to great
effect in garnering votes of the youth. His success in using social medium as
an electioneering tool clearly shows that a new guru has arrived in the world
of e-marketing.
A survey
showed that if one does not include social media in one's election campaigns it
would be hard to draw the attention of the youth. Majority of the youth
interact through social networking sites since internet connectivity has
increased to larger areas. Blog sites have virtually become e-diaries of
today's youth as outlets to vent their social and emotional feelings as well.
As a
result, social media have supplanted televisions, radios and other advertising
spaces for election campaigns. Hence, it has been proved, it would be
preposterous to avoid employing social media especially, in a high voltage
election campaigns such as, the
A
statistics from a section of the press stated, immediately after the Second
Super Saturday, Hillary Rodham Clinton had a comfortable margin of 15 percent
lead over Barack Hussein Obama in
Creating a
huge 10 percent swing in favor of any candidate, that too in a month's time,
was unheard of in
Comparative
study on the usage of social networking and video sharing sites, one can see,
again Obama winning hands down over his rival. Hillary uses the services of
leading six e-communities where as Obama has made him available on 16
e-communities. On one hand, Hillary's e-community spaces are sprawled with
unpopular class room content, but Obama occupies his spaces with youthful
jargons and related video contents on the other. Such measures have endeared
Barack among the youth, which ultimately turned into votes all through the
election, where Obama was trailing far behind Hillary before the start of the
primaries.