Alternatives to Spam

By: Andrew Michaels
May 30, 2008
"If you’re like me, you’re probably sick to death of opening you’re e-mail inbox only to be overwhelmed by a deluge of spam ads that of no interest to me.  It seems like everyone is in a rush to take up the e-marketing banner without a lot of thought how effective or ineffective it is.  You can reach a large audience, but what good is that doing if you’re advertising isn’t targeted at the kinds of people who would realistically buy your product.  Another big draw is that its comparatively inexpensive as advertising goes.  There are better alternatives out there, though.

If you’re willing to forgo the bright lights and over inflated promises of e-marketing, though, you’ll find that good old fashioned marketing the low tech way is just as inexpensive and delivers more tangible results for your money.  Let’s take a look at a comparable print marketing tool, like postcard marketing, and what it brings to the table, then.

Compared to e-mail based ads, postcards are quite simply less annoying than their web based counterpoint.  Consumers can receive dozens upon dozens of ads in their e-mail boxes daily.   Chances are, if the sender isn’t a friend or family member, that e-mail is going to get moved to their trash folder.  The direct mail market is far less crowded, though, so there’s less chance of your advertising message getting lost in the crowd.  Also, unlike e-mails, there’s nothing for consumers to click on to open and read and no threats of computer viruses to scare them off.  All they have to do is open the mail box, and they were going to do that anyway.

Still not sold on the idea?  Consider some of the other plus sides of  postcard printing:

Eye Catching:  The front of your postcard is going to be a one big image.  While sorting the bills, your recipient is almost certainly going to not only notice your image, but will turn the post card over to see what’s on the other side.

Simple:  You don’t have to have a long sales pitch to make an impact.  Your image is already prominently displayed on one side, leaving you the reverse side for a clever catch phrase and your offer.

Versatile:  Post cards can be used for more than sales pitches.  You can also include discounts or promotional offers.   You can also use your post cards to keep your customers up to date on things like new services, new business hours, seasonal sales, service appointments, or anything else you might need to relate.

Don’t let your message get lost in a sea of fruitless marketing e-mails.  Instead of following the fad, go with a time proven marketing tool,  go with postcards.

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Visit these sites for more information on postcard marketing and postcard printing.

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