There is a fine line between a good advertising poster and a great advertising poster. Anyone can create a good poster. It is much harder to create a great poster that will deliver the results you want. Here are few tips to help you break over onto the good side of that fine line.
Use White Space to your Advantage
Most businesses, when developing their poster printing projects, try to pack as much as they can onto the page. Instead, you should focus on accentuating the most important aspects of your business and not trying to do too much. White space is not your enemy; you should use it to your advantage. Use white space to “shape” your poster in such a way that the most important elements stand out.
Use Color Strategically
Obviously, using color on your posters can be very effective. However, how much color and what types of color you use are very important concepts. You do not want to overwhelm the viewer with all kinds of colors. Instead, use specific colors that you choose to highlight your best aspects. And use those colors sparingly, with the focus on emphasizing the impact parts of your poster.
Make the Flow Smooth and Obvious
The information on your poster should flow in a natural and smooth fashion. And the flow should be obvious to the reader. Be careful not to confuse your viewers by making a cluttered poster that does not have a clear flow.
Use Big Enough Text
Make sure the text you use is big enough to be read easily from a reasonable distance. As a general rule, you should be able to easily read your poster from a distance of about 20 feet. The text size you use on your poster will be determined by the type of font you employ, but a font size of about 36 is usually good. This is especially important if your target customers include people who may have vision problems (such as the elderly).
Keep it Simple
Most importantly, do not try to do too much with your poster. Usually, the fewer words you use, the better. Obviously, this is not a hard and fast rule, but it is a good guideline. Many people use far too many words because they are trying to say too much with their poster. Decide what your message is and focus on it. Do not add anything that does not contribute to your core message.
There is no secret code to making a great poster. But using these tips will help you get a good head start. You want your poster to speak to your target customers and tell them what you want them to know about you. Use these tips to help you do that.
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Designing a Top Notch Poster
July 14, 2008
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