A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.
Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.
So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.
There are two different ways of sharing your video file on the web:
1. Streamable Video
This is where the viewer is able to download sections of your video (otherwise known as “streaming”), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.
There are three major streaming video formats – RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC’s as it is part of Windows Operating System. The other players need to be installed.
The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.
2. Download and Play
This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.
However, it can take some time for the video to download if the file is large.
So which format do you choose?
In a world where first impressions always count, it is ??? important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.
However, as you don’t want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.
This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.
How Video Can Be Used Effectively Online
September 24, 2005
|
(c) Marie-Claire Ross 2004. All rights reserved.
Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at www.digicast.com.au.
Lastest Headlines for "Web Development"
- Software aids Web content development for mobile devices. (ThomasNet)
BREW® Mobile Platform expands mobile application and Web content developer capabilities, enabling them to create rich applications and Web content in Adobe Flash® for BREW environment and mass market handset platforms. It extends BREW Client services and APIs with platform capabilities, multimedia and content support, device database access, connectivity support, and touchscreen UI development. ... - State warns of unemployment claim Web sites (The Capital Times)
The state Department of Workforce Development is warning Wisconsin residents to be wary of Web sites that charge fees to file for unemployment benefit claims. The only agency that accepts unemployment claims is the DWD, so there's no need to use other Web sites, said department secretary Roberta Gassman. "We help individuals file their claims absolutely free," Gassman said. "Going to one of ... - New Web site online for IDF (The Daily Iberian)
The Iberia Industrial Development Foundation launched a new and, what Executive Director Mike Tarantino said is an improved Web site. “This is phase one of the new site,” Tarantino said. “Our previous Web site had been very stagnant. - WaveMaker 4.0: one-stop web app creation (MacNN)
The folks at WaveMaker think big, calling their Visual Ajax Studio 4.0 web app development tool "a fundamental breakthrough" -- and they may just be right. In a demonstration for MacNN it took about three minutes to build a simple database web app -- something that traditionally takes a team of developers to manage the complex weaving of web and s... - JOT Servlets 3.0 Java Web Framework Released (SYS-CON Media)
JOT Object Technologies has released version 3.0 of the JOT Servlets Java web components framework. JOT Servlets is a software development framework for dynamic content web applications. This release includes new demonstration applications that illustrate JOT Web Components. The demonstration applications are included and can also be launched from the website. read more - Software helps businesses defend against Web attacks. (ThomasNet)
By bridging gaps among development, quality assurance, operations, and security teams within IT organization, HP Application Security Center helps discover, fix, and prevent security vulnerabilities in Web applications. Security checks are automatically updated, and lifecycle approach helps companies comply with government and industry regulations. Solution also addresses security issues for Web ... - MacsDesign Releases Version 9, AJAX-enabled Web Help Desk (SYS-CON Media)
MacsDesign Studio LLC, developers of the cross-platform help desk software solution, Web Help Desk, announced the availability of Version 9, a major update to its flagship service management solution. Web Help Desk Software Version 9 adds rules-based voting and approval process for change requests, an extensible plug-in architecture for popular 3rd party asset management tools, and an AJAX ... - Ann Arbor Web Development Firm, Switchback, Signs MichBio and Learning Care Group (PRWeb via Yahoo! News)
Leading Michigan Organizations Choose Switchback for Content Management System Overhauls. - Angola: Development Bank Grants Credit to Entrepreneurs of Luanda (AllAfrica.com)
Angola's Development Bank (BDA) granted loans last June to various Angolan businesspeople that reside in Luanda Province, for them to invest in the sectors of industry and civil engineering. - Curl Releases New Web-Based Training Courses (Centre Daily Times)
Curl(R), Inc. announced the immediate availability of three interactive training courses based on the Curl Web-Based Training (CurlWBT), a standards-based e-learning framework implemented in the Curl language that supports the deployment of Web-based training materials for the Curl Rich Internet Application (RIA) Platform. These courses are available to members of the Curl Developer Community, ...